Despite these sharp declines in viewing, cable networks continue to garner more viewers than either streaming and broadcast TV. At 8, "The Blacklist" settled for a 0.3 and 2.9 million viewers. Opinions expressed by Forbes Contributors are their own. Drama, Crime and Mystery. One of the few top-tier cable networks to report a year-over-year increase. Todd also anchored NBC News NOWs special coverage. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Due to increased number of networks, the company has experienced drop in revenues in recent time 3. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. For one, Fox News viewers (34% of American adults in the January 2018 NBC/WSJ poll) are often typecast as being old and white. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. (+1) 202-857-8562 | Fax Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . The NBCU portfolio reaches 226 million adults every monththats 93% of America. Zoom From Nov 19, 2022 To Nov 20, 2022 20. "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. The NBCU portfolio reaches 226 million adults every monththat's 93% of America. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities The breadth and depth of NBCUs portfolio of content gives marketers access to vast and meaningful audiences, wherever they are, across all screens and platforms. The regular viewers of MSNBC also are mostly women (62%). Opinions expressed by Forbes Contributors are their own. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. "Big Brother Thursday" Double Eviction Delivers "Big Brother's" Largest Audience and Highest Adult 25-54 Rating Since 2007 CBS spins the numbers for Thursday, August 25. In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. Comparatively, NBC News' "Nightly News" with Lester Holt took in an average of 8,866,000 and CBS News' "Evening News," helmed by Norah O'Donnell, secured 6,257,000 viewers on average.. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. In fact, according to the same January 2018 NBC/WSJ poll, the 21% of Americans who watch MSNBC are also slightly older: And, MSNBC viewers are nearly as likely to be white as those who watch Fox News: Additionally, when it comes to their self-described economic circumstance, they are essentially identical: Differences start to emerge when looking at these cable news viewers by profession and education. Accessed March 02, 2023. https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Statista. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". 3. In the younger demoviewers 18-49 NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABC's World News Tonight (1.046 million viewers) and CBS. The news network has since become the top-rated cable network on television. In 2011 Bravo had averaged 926,000 primetime viewers. Yet there are some notable exceptions. The Congressional Budget Office estimates H.R. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. Another way to look at the. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. FORMER TODAY ANCHOR ANN CURRY STILL DOESNT KNOW WHY NBC NEWS FIRED HER. nbcnews.com Audience Demographics Audience composition can reveal a site's current market share across various audiences. "Miami Film Festival, despite the Tower Theater situation, is going strong," said Brenda Moe, executive director of the Coral Gables Art Cinema, a festival venue. (Overall, seniors watch the most TV. Statista. Statista. The 10th season of The Blacklist averages a 0.24 rating in the 18-49 demographic and 2.32 million viewers. Hi, I'm Claire! Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice. Whos watching? Per Nielsens data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and NBC up top with a 1.0. Craig Melvin, Savannah Guthrie and Hoda Kotb. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. Regular viewers of daytime talk shows are less educated than the public as a whole. 1 min read. Market data provided by Factset. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. "Its 40th . Legal Statement. Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. Chuck Todd is moderator of "Meet The Press" and NBC News' political director. Wall Street is now looking for revenue growth from streaming video. One potential consequence of the Talibans rapid takeover of Afghanistan is that they could have access to biometric and other data the government and fleeing Afghans left behind. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). , which drew 1.482 million, essentially a draw. Fox News Joseph A. Wulfsohn contributed to this report. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices 24 hours a day, 7 days a week. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. Mutual Fund and ETF data provided by Refinitiv Lipper. The industry has a track record of opposing essentially all proposals that will impact their bottom line.. In just the past year ESPN lost eight million household subscribers. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). (These days, being flat is a tremendous win.) Staying positive. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. Powered and implemented by FactSet Digital Solutions. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. The CBS Evening News was well behind with a total audience of 5.325 million. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. it'll be some time before there's a sense of what its audience averages and demographics will settle into . From a long-term policy perspective, drug prices are a major driver of health care costs. Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. The CW was fifth in ratings with a 0.1 and in . Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. More Americans watch NBC News and MSNBC than any news organization in the world. They range from late 50s to late 40s. A + E Networks: In 2011 The History Channel averaged 1.98 million primetime viewers with such unscripted shows as Pawn Stars and American Pickers. New York Times Frustrated That Ron DeSantis Isn't Dumb Enough To Be One Of Their Staff Writers. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. As 2016 exit polls demonstrated, education level has become the new political divide in America. (October 31, 2018). 51.5 percent: The share of all Americans who are fully vaccinated, per the CDC. Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. Find more The Blacklist TV series news or other NBC TV show news. Comedy Central, reported a similar falloff. Reruns of "Law & Order: SVU" and "Law & Order: Organized Crime" followed. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In December 2021, Disney announced they were dropping FX on Hulu with the cable network planning to produce 30 originals programs in 2022, doubling its total. Fox News host Greg Gutfeld also received fantastic news this week after his show "Gutfeld!" has ruled late-night television, averaging 2.1 million viewers through 2022, Nielsen Media Research showed, the Washington Times reported. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). Variety and the Flying V logos are trademarks of Variety Media, LLC. And who hasnt? Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. ViacomCBS: In 2011, MTV was benefiting from the popularity of Jersey Shore and Teen Mom had averaged 1.19 million primetime viewers in 2011. By comparison, Disney charges MVPDs about $10 per month for ESPN and ESPN2. . Also out-drawing LIV was NBC's . The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. There is a similar pattern when it comes to the family incomes of regular news audiences. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. 1 network morning show among the 25-to-54 age group that matters most to advertisers. Warner Bros. "The show has lost its role [as a] cultural touchstone," the industry insider added. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. 3 could reduce federal spending by $456 billion over a decade. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. Regular readers of the New York Times also tend to be younger than average. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. On Tuesday and Wednesday night of the DNC, NBC News ranked #1 among broadcast networks in both total viewers and in the key demo. In Austin, the NBC affiliate is dominant, as it is in most U.S. TV markets except in the . In contrast, political talk shows, particularly conservative talk programs, have older audiences. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. nbcnews.com's audience is 61.26% male and 38.74% female. Just 29% of all Americans are college graduates. Regular viewers of daytime talk shows are less educated than the public as a whole. 363,267,789: The number of vaccine doses administered in the U.S., per the CDC. In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. Variety is a part of Penske Media Corporation. In, Statista. Another idea for savings with some GOP buy-in is requiring price increases to track overall inflation. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. The audience loss for Bravo over the past ten years was not as extensive. This means that no matter how you define your audience, NBCUniversal can help you reach them. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. So whos been vaccinated in the United States? In 2011 TNT had top rated dramas as The Closer, Rizzoli & Isles and Leverage. As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. Although the audience decline is significant, the loss of many of other top-tier cable networks was far greater, especially broad-based entertainment networks that face stiffer competition from streaming providers. [1] Typically, interest in NBCs multi-billion dollar investment sends viewers flocking to the network for feel-good stories and on-location reporting ahead of the games. Hence, ESPNs viewing has dropped by 31% in ten years. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. AMC Networks: In 2011, AMC was benefiting from three iconic original scripted dramas Mad Men, Breaking Bad and The Walking Dead, averaged 1.19 million viewers in primetime. Paramount Networks Yellowstone. According to comScore, CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56% year-over-year, resulting in eleven straight months of double-digit,. The Atlanta Journal-Constitution reports that former football star and potential GOP Senate candidate Herschel Walker has registered to vote in Georgia (he had previously been registered in Texas). When House speaker Kevin McCarthy gave Fox News host Tucker Carlson, a leading Jan. 6 revisionist, exclusive access this month to a vast archive of . CBS Dominates the Week in Viewers and Key Demographics [12/13/05 - 12:00 AM] . You only have access to basic statistics. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. That's +33% more than CBS in total viewers, and +41% more in the. "Share of Americans who watched NBC in the past 4 weeks in 2018, by age." The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. [08/26/11 - 09: . Say Alexa, enable the Pew Research Center flash briefing, 1615 L St. NW, Suite 800Washington, DC 20036USA Near the top of the list is how to lower drug prices. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. 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"Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. 13 . By Consumer Behavior #1 Avid Movie-Goers 92% Reach #1 Luxury Mid-Size Auto Intenders 92% Reach Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The income profiles of all three major cable news network audiences also closely track the general public. CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. msn back to msn home news Skip To Navigation October 31, 2018. In 2015, the average age of a prime-time viewer was 68. Nielsen. AllSides has rated the bias of hundreds of media outlets, sources and writers. Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. 8.3 million viewers - Average nightly viewers of NBC's "Nightly News" Dec. 2020. For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. Daytime talk show watchers stand out as the least well off regular audience. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. Currently, you are using a shared account. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. "NBC Nightly News" anchor Lester Holt, in the. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. Saturday Night Live scored the No. "There are obviously bigger industry trends at play but the show is a non-factor. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit, How AI And The Cloud Are Erasing The Borders In Making Movies And TV Shows. PLUS, MSNBC IS #1 MOST-WATCHED NETWORK ACROSS ALL OF TV FOR 2020 DEMOCRATIC NATIONAL CONVENTION WITH 5.7 MILLION VIEWERS, NBC NEWS DIGITAL DRAWS MORE THAN 110 MILLION VIDEO STARTS, MORE THAN 4.5 MILLION TOTAL HOURS WATCHED. IE 11 is not supported. 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At that time many top-tier cable networks were televising original programs attracting millions of viewers each night. Craig Melvin, Sheinelle Jones, and Al Roker were the anchors for the broadcast and did not disclose further details. Nearly a third (32%) of regular Times readers are younger than 30. In 2011, A&E averaged 1.56 million viewers, the figure dropped to 560,000 (-64%) ten years later. Here are those rankings, inclusive of all programming: 1) CBS: 9.7 million (-12%) 2). The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. NBC Universal Domestic Television Distribution Has Sold Hit Daytime Show "Martha" in More Than 90% of U.S. for 2006-2007 TV . The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. Other childrens targeted cable networks have also reported significant declines in viewers as kids continue to migrate to streaming platforms. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. In 2011, The Discovery Channel averaged 1.29 million primetime viewers and dropped 29% to 906,000 in 2021. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. 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