The total 2010 year to date value of UKs trade-in-goods exported excluding May was 46.2 billion, which has been upwardly revised by 273.6 million. It operates in twelve countries by 2005. One of the few reasons that the United Kingdom did not want to join the single European currency with the first wave of countries on 1 January 1999 is that according to the chancellor of the Exchequer at that time in 1999 who was Gordon Brown our current prime minister said that, "although the government supported the principle of the single currency Britain would not be ready to join at least until the second wave of countries" which occurred in 2002 and during that time he told the European Union that the country should begin to prepare for monetary union but up till now there have been no indications of the United Kingdom joining the European Union currency, Euros. Using the 4 market structures I will illustrate using real life case studies and examples how a selected business of my choice has behaved/responded to its market structure and finally describe how the OFT and other regulatory bodies check against anti competitive behaviours. Among these three major entities, Tesco is the market leader in terms of global sales and its total market share. This assignment reflects the market analysis for TESCO PLC, which is one of the leading retail and super market chain in the world. Now the focus is on putting policy into practice in to UKs market. number: 206095338, E-mail us: An oligopoly is most likely to have a kinked . EU leaders launched the first EU sustainable development strategy in 2001 and updated it in 2006 to tackle shortcomings and take account of new challenges. Businesses, involved in commercial transactions in different member states, would no longer have to face administrative costs of accounting for the changes of currencies, plus the time involved. A Natural Monopoly Market Structure is the result of natural advantages like a strategic location or an . How does it work? The OFT has a 5 step method of keeping a good eye on business and other organisations these 5 steps start with Analysis, Prioritisation, Prevention, Partnership and Evaluation, the details of all the steps are on their website under 'What we do'. across a large geographical area. Homogenous products are identical products or business e.g. Today the main priorities are combating climate change, preserving biodiversity, and reducing health problems from pollution and marking sure that natural resources are being used more responsibly. Tesco has promised more brand marketing to help reverse declining sales. In 2015, Tesco's ad spend declined sharply to less than 80 million, marking a huge shift compared to just . Tesco organizational structure is highly hierarchical reflecting the large size of the business. It is one of the market leaders with the 3rd position in the market. Advantages: A single currency should end currency instability in the participating countries (by irrevocably fixing exchange rates) and reduce it outside them. The stability pact (the main points of which were agreed at the Dublin summit of European heads of state or government in December 1996) will force EU countries into a system of fiscal responsibility which will enhance the Euros international credibility. In November 2007 Tesco one of the top three largest UK Supermarket chains and a major global retailer opened its first stores in the USA under the brand name 'Fresh & Easy'. It operates stores in various formats differentiated by size and range of products sold, including large, small, dotcom only and one-stop. Your bank details are secure, as we use only reliable payment systems. If a community or even an individual has an important point to show to the union they must do some of the following starting with: Contacting their local MP European Union policies are part of national politics. Tesco PLC is a multinational grocery and general merchandise retailer. In a recent investigation by the OFT has reviled that British Airways has been found guilty over the price of long-haul passenger fuel surcharges and has paid a penalty of 121.5m to be imposed by the OFT, therefore enabling the OFT to close its civil investigation and resolve this case. Understanding what structure a company operates in is key to successful market placement. It has changed because interest rates are set in each country at the appropriate level for it. Market structure influences the behavior of firms to a great extent. They may have differentiated products. Free Movement of Citizens: Consumers would not have to change money when travelling and would encounter less red tape when transferring large sums of money across borders. It was founded by Jack Cohen in the East End of London in 1919. Under the European Union the members can travel and trade freely without any constraints as long as the members are trading in euro (the single European currency). MARKET STRUCTURES. The disadvantages of a monopoly is that customer are exploited to high prices and potential supplies have limited choice for demand and this means that the consumers have less choice and again might have to pay higher prices than normal or the monopoly can even use very low price to push their competitors towards administration or bankruptcy. The single market benefits the firms, by making it easier & cheaper to do business in other EU countries. (http://europa.eu/pol/index_en.htm) Thanks to our free revisions, there is no way for you to be unsatisfied. The retail sector. EU Exports. It is estimated that the currency cost of exports to small companies is 10 times the cost to the multi-nationals, who offset sales against purchases and can command the best rates. The transfer of money and fiscal competencies from national to community level would mean economically strong and stable countries would have to co-operate in the field of economic policy with other, weaker, countries, which are more tolerant to higher inflation. From my understanding there are many possible reasons that the government should consider while joining Euro, joining Euro would reduced exchange rate uncertainty for UK businesses and lower exchange rate transactions costs for both businesses and tourists. More Jobs: Not only is Tesco one of the most valuable brands in the . The firm has to provide the markets supply, and there are. support@phdessay.com. Tesco's mission statement is "to be the champion for customers - to help everyone who shops . Because the Euro would have the enhanced credibility of being used in a large currency zone, it would be more stable against speculation than individual currencies are now. The imports of UK data shows that the import from the non European Union zone is increasing i.e. In another case, The Royal Bank of Scotland or RBS has also paid a fine of 28.59 million about 2 months ago in March 2010, after admitting breaches of competition law between October 2007 and February or March 2008, the fine for the bank was reduced from 33.6 million to 28.59 million and this was done to reflect RBS's admission and agreement to co-operate. 1093 Words5 Pages. These companies surpassed the revenues generated by Tesco Plc. In this sort of environment the businesses and trades people have somewhat control over their prices because of the products differentiations. They would be unable to devalue to boost exports, to borrow more to boost job creation or cut taxes when they see fit because of the public deficit criterion. The total 2010 year to date value of UKs trade-in-goods imported excluding June 2010 was 67.5 billion. In 2007 Tesco received the Top online green award for their zero-emission delivery vans. aviation all airlines prove one service which is to get their customers from one location to their destination and most customers have no preference or specific type of airline that they want to travel with, most customers will just look for the cheapest airline. Tesco has already proven that they are committed towards being eco-friendly, "Tesco Plc, the world's No.4 retailer, plans to spend over 100 million pounds with British green technology companies over the coming year as it steps up its drive to halve carbon emissions by 2020.". There is no gap where plagiarism could squeeze in. What are its aims? May 2010 showed a 2.9 per cent decrease in exports compared to April 2010 and a 21.3 per cent increase in exports compared to May 2009. It was estimated that a traveller visiting all twelve member states of the (then) EC would lose 40% of the value of his money in transaction charges alone. The main objective is to find out the market position of Tesco in relation to the other competitors in the market. Homogenous products are identical products or business e.g. Types of Market Structure . Twenty seven separate countries with widely differing economic performances and different languages have never before attempted to form a monetary union. Leadership. Climate change is one of the gravest challenges facing humanity. Buyers see different in sellers, products and will pay different prices for them. Competition allows technological innovation to flourish. (https://www.uktradeinfo.com/index.cfm?task=euearlypub). A market structure is the environment in which a business operates and relies on factors like how competitive the market is, how easy it is for a new company to enter the market and how differentiated each company's products are. European citizens have the freedom to live, work, study, and travel in any other EU country. While the cohesion funds attempt to address this, there are still great differences across the EU in economic performance. Retrieved from https://phdessay.com/market-structures-tesco/, Hire skilled expert and get original paper in 3+ hours, Run a free check or have your essay done for you, Didn`t find the right sample? The four main types of market structures are perfect competition, monopolistic competition, oligopoly and monopoly. Environment: The total equity consisted of the following items: 409M of share capital, 5 . There may be a large number of firms, but most are small and relatively unimportant, while a small number of large firms produce most of the outputs of the . Coca Cola Market Structure Analysis. (http://news.bbc.co.uk/1/hi/special_report/single_currency/25081.stm) The market structure is the setting in which the enterprise receives competitive 'discipline' or through which the rule of competition is made effective. Abstract. To make these things happen, EU countries have set up bodies to run the European Union and adopt its legislation. Likewise, businesses would no longer have to pay hedging costs which they do today in order to insure themselves against the threat of currency fluctuations. Tesco PLC is a British grocery and general merchandise retailer that operates internationally with headquarters in Hertfordshire, England. Below I have listed the advantages and disadvantages which were discussed by the chancellor Gordon Brown at the times of between 1999 and the year 2002 when the waves of countries in Europe joined the European Union and the currency: (http://news.bbc.co.uk/1/hi/special_report/single_currency/25081.stm). Thus, the supermarket industry in the UK could be described as an Oligopoly Market. You can use it as an example when writing collected. 1] Perfect Competiton. While the cohesion funds attempt to address this, there are still great differences across the EU in economic performance. In the United States economy most markets can be classified into four different markets structures. (http://www.axa-schengen.com/en/schengen-countries) Over recent years Tesco has become the world's third largest retailer and holds a dominant position in the UK's grocery market with a turnover of 42.6Billion in 2007 (FAME). A single currency should end currency instability in the participating countries (by irrevocably fixing exchange rates) and reduce it outside them. Tesco's market structure described by the media is believed to be a monopoly, Tesco has also been through the legal proceedings to prove their innocence, Tesco has accused of being manipulative and gaining monopoly by building stores across towns and cities through the country and Europe but realistically Tesco is an oligopoly, although Tesco is the dominant supermarket it has fairly large competitors who also partly control the market. Cohen believed in the business model "stack 'em high, sell 'em low". The four leading supermarkets in the UK supermarket oligopoly are Tesco, ASDA, Sainsbury's, and Morrisons. Tesco and Sainsbury's had the largest share over the period . Let us help you get a good grade on your paper. The European Union is not a perfect society but it is an evolving project and constantly has to be improved. 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