In this collection of short, sharp, satirical gems, Paul Di Filippo-noted for his own fiction and criticism, which gives him an insider's perspective-turns a keen eye on the foibles, fallacies, fads and failures of science fiction the ... Required fields are marked *, 303 E. Wacker Dr. The Meme generator site was created and launched on Aug. 5, 2015, featuring a handful of influencers and Beats partners, including tennis star Serena Williams and NFL player Richard Sherman, posting their own “Straight Outta Somewhere” Images on their social media pages, and it took off from there. But you don’t have to be from Compton to rep your city. Fill out the form below and we'll work on connecting you to the entry creator! Some posts were even picked up by media outlets. Your email address will not be published. In addition to being the top trending item on social networks, the campaign was also the top searched term on Google. Found insideThe #1 New York Times bestselling memoir of U.S. Navy Seal Chris Kyle, and the source for Clint Eastwood’s blockbuster, Academy-Award nominated movie. “An amazingly detailed account of fighting in Iraq--a humanizing, brave story ... Put your place instead of Compton in the Straight Outta image generator below. The original Straight Outta logo was seen in the poster of 2015 film Straight Outta Compton depicting the career of gangsta rap group N.W.A. It is also the tale of a long weekend road trip that has gone down in the annals of American pop culture as one of the strangest journeys ever undertaken. Whether your church has ten pews or a thousand seats, a praise band or a pipe organ, one-room-Sunday school or a network of small groups, a huge staff or just you. He graduated from Kenyon College. A collaborative effort between the brand, PMG, and other agency partners like R/GA and OMD, #StraightOutta was the only campaign in the world to win the prestigious Blue Award. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. Found insideI'm outta here.” Oh, human, you need me more ... If Darcy raced in a straight line and caught a ride from Spiderman, he could've beat me back to his car. For Beats’ founder Dr. Dre, naming the record “Straight Outta Compton” was a statement of pride for his hometown. Tweeted images of the word “Compton” peppered across the sky all over Los Angeles also became a viral sensation. The approach included amplification of the talent content and curation of the "best of" consumer content through the brand's social channels, including Facebook, Twitter, Instagram, and YouTube. This past week, social media timelines were filled with “Straight Outta” posts, created by the Straight Outta Somewhere generator. Beats – Straight Outta. Led strategy for the Straight Outta Somewhere campaign, which was the first campaign to trend simultaneously on Instagram, Twitter, and Facebook. The Straight Outta Somewhere campaign went viral, helping drive the success of the film Straight Outta Compton. "Speak up for yourself—we want to know what you have to say." From the first moment of her freshman year at Merryweather High, Melinda knows this is a big fat lie, part of the nonsense of high school. So much so that the meme quickly became a full-fledged viral sensation that was bigger than the Straight Outta Compton movie itself, reaching an incredible 1.2 billion people worldwide. The social and multi-channel strategy aimed to leverage the broad cultural momentum of the #StraightOutta meme through various paid efforts. Consumers quickly flooded the website to create their personal image, generating over 143,000 posts using #StraightOutta. When Straight Outta Compton launched the "Straight Outta Somewhere" campaign, I'm not sure they meant for it to be used as a means of insulting Iggy Azalea, but, as … “That is where the campaign took its form,” says Johnson. With memes generated from hip-hop and sports fans to celebrities, brands, and even the White House, users jumped on the opportunity to make a statement. Jonathan Mannion (born December 3, 1970) is famous for being photographer. Found insideShufu: in Japanese it means “housewife,” and it’s the last thing Tracy Slater ever thought she’d call herself. A writer and academic, Tracy carefully constructed a life she loved in her hometown of Boston. Since its launch on Aug. 5, the site has had 7 million visitors and nearly 6 million downloads of the meme (as of Aug. 13). Business Insider: A daily selection of curated stories, By clicking ‘Sign up’, you agree to receive marketing emails from Insider Since the film was going to drive tremendous publicity around NWA and Beats co-founder, Dr. Dre, Beats by Dre sought to create a campaign that would engage fans and consumers beyond the hip hop community and reinforce its position as the leading music and lifestyle brand for everyone. The campaign was launched in support of the highly anticipated movie, Straight Outta Compton, based on the story of the pioneering hip-hop group, N.W.A. Found inside – Page 104I entertain notions of enciting rebellion, but realize that somewhere ... First man off the ridgeline, and it's an instant race, straight down the fall line ... And come what may, the " straight outta somewhere " … The Straight Outta Somewhere meme generatorwas one of the best campaigns of the year as it made it super easy for people to create and personalize their … This is a print on demand edition of a hard to find publication. " If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you. Straight Outta Compton movie is set to hit theatres on August 14. “Straight Outta” took over timelines for the entire week and weekend. Another indicator of just how pervasive the meme got was how other marketers jumped on the bandwagon and created their own memes, such as 7-Eleven, Snickers, and Whataburger, to name only a few. Found insideSilent Hill: The Terror Engine, the second of the two inaugural studies in the Landmark Video Games series from series editors Mark J. P. Wolf and Bernard Perron, is both a close analysis of the first three Silent Hill games and a general ... Found insideBen Westhoff explores how this group of artists shifted the balance of hip-hop from New York to Los Angeles. Presents the life of Dr, Dre, a musician and producer who was influential in the rise of hip-hop music as a important part of American popular culture. ", “The synergy that was taking place between Beats and Apple and the film company and the record company is something that was being orchestrated for the past couple of months when everything started to crystalize,” says Berman. As a Black and woman-owned company for 30 years, FCG is proud t…, Join us in celebrating Michelle Flowers, CEO, being recognized as one of Chicago United’s 2021 Business Leaders of…, Join us for another episode of FLOW Along with. In this, consumers do, indeed, becoming copywriters. Additionally, PMG created unique mobile ad units in which users could create their own memes and share them directly in-ad to their social networks. . During the past two weeks, leading up to today's Aug. 14 release of "Straight Outta Compton", he got his answer: The efforts of the four companies resulted in several attention-getting plays: When UFC champ Ronda Rousey knocked out Bethe Correia in 34 seconds on Aug. 1, the "Straight Outta Compton" label was right below her on the mat; there was an ad for the film that played during the first Republican presidential debate on Aug. 6; the “Straight Outta Somewhere” meme went viral with nearly 6 million personalized labels being shared on the Internet; and the word “Compton” was literally painted over the skies of Los Angeles. This Companion covers the hip-hop elements, methods of studying hip-hop, and case studies from Nerdcore to Turkish-German and Japanese hip-hop. Part of that success was driven by the Straight Outta Somewhere campaign, which was conceived to help promote the film “Straight Outta Compton.” The fall 2015 blockbuster chronicled the early years of hip hop group N.W.A., of which Dre. Found insideAn illustrated, comprehensive guide to surviving an attack by hordes of the predatory undead explains zombie physiology and behavior, the most effective weaponry and defense strategies, how to outfit one's home for a long siege, and how to ... A strategically designed campaign can go viral thanks mostly to the promotion of fans, but the ability to harness fan creativity can seem remote if you don't understand their motivations. It was its own app and you could upload an image and edit your own logo and post it to social media Here are five reasons why the social media campaign worked so well to engage consumers: A photo posted by Donnell Rawlings (@donnellrawlings) on Aug 7, 2015 at 11:52am PDT, A photo posted by Serena Williams (@serenawilliams) on Aug 6, 2015 at 7:31pm PDT. The noted talk-show host details his experiences growing up black in an all-white Indiana community, describing what it was like to be an outsider, and the influence of his early life on his determination to succeed and to fight for the ... “The Beats By Dre “Straight Outta Somewhere” campaign, which may be the best social media campaign ever has had a huge impact on … In the mid-nineteenth century, a young Englishman establishes a private fiefdom on the coast of Borneo through violent conquest, surrounding himself with a remarkable tribe of fugitives, missionaries, and romantics and one singular woman. as well as other partner offers and accept our, NOW WATCH: Watch the viral street harassment video that is now the source of a new controversy, 'Straight Outta Compton' is going to crush the weekend box office, A biopic on rap group N.W.A. since. He currently resides in Cleveland. It's expected to continue to take over the box office, as … Beats hired North Kingdom agency to create the meme generator, which allows anyone to input their own hometown in N.W.A’s signature black and white logo. Since the launch of the image generator site for the promotion of the film … Account active Shorty Awards® is a registered trademark of Shorty Awards LLC. So rest assured that you can implement them in your business, for your clients, or hand this book to a team members to implement for you... I did. What will you learn in this book? Thank you to PRSA for the awar…, Join us in the celebration of Black Business Month! “It wasn’t about Compton as a place anymore, it became about being proud of where you’re from.”. Users would show the world where they're from by uploading their own photo and filling in the blank after "Straight Outta ____.". LOS ANGELES – Everybody can be straight outta somewhere, and that’s fine with Universal Pictures. He graduated from Kenyon College. Universal Pictures, Universal Music’s Interscope label, Apple and Beats by Dre joined forces to create a marketing bonanza that would include Compton, a quasi-movie soundtrack and the first solo studio album from Dr. Dre in 16 years, the movie’s trailer being broadcast to 24 million people midway through the GOP Debate on August 6th, a targeted skywriting campaign in California that was shared by viewers on social media and of course the ‘Straight Outta Somewhere’ … In the site you can do your own “Straight Outta Compton” –meme: Insight: No matter where you from, you want to rep your hood. Straight Outta Somewhere. The earned media reached more than 1.2 billion people worldwide. Almost overnight. This is Robert Mason’s astounding personal story of men at war. Straight Outta Somewhere Campaign; Beats Presents 2015 - Present; Beats @ Complexcon; Tommy Genesis x Hypebeast Editorial; Vince Staples Circa06 Tour; Beats By Dre @ SXSW 2015; Drake - Views Pop-Up Shop; The Roots Grammy's Jam; 2 Chainz 'A Milli Billi Trilli' Ft. Wiz Khalifa Video; Justine Skye 'I'm Yours' video; Video; Ads; Photo. Plus, Interscope booked skywriting for Monday, Aug. 10, to coincide with the red carpet premiere of "Straight Outta Compton" in downtown Los Angeles. Everyone is straight outta somewhere right? The "Straight Outta Somewhere" viral meme campaign has served the movie well since it hit $50 million at the U.S. box office, according to early reports. So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. The Aug. 5 launch of the site featured a handful of Beats partners, including Dre, tennis star Serena Williams and NFL player Richard Sherman, presenting their … Found insideThat was more pure bullshit , straight outta the pulpit . ... that I was never allowed to even get started , much less take the organization somewhere . Beats by Dre won the top prize in the 2016 Facebook Awards global competition for the ground-breaking Straight Outta Somewhere campaign. The contributors to this collection raise questions that may have been overlooked by physical scientists about the ease of establishing meaningful communication with an extraterrestrial intelligence. It simultaneously trended No. Put your place instead of Compton in the Straight Outta image generator below. After three junior Beats employees were tasked with coming up with a campaign, they stumbled upon a video of Dre talking about how the members of … According to Twitter, there have been more than 400,000 Tweets mentioned #StraightOutta since Aug. 6. “We see this as just the beginning,” adds Johnson, who points to celebrities like Jennifer Lopez who have created their own memes, leading to big spikes in activity. C. Nicole Pierce is a senior account executive at FCG. Found inside – Page 5961979-84 ; campaign chair , NMex Cancer Soc , 1980 ; sec & trea , NAACP Chap ... Lisa Lisa's Straight Outta Hell's Kitchen , Wham's Make it Big , among ... The online campaign (for movie & Beats headphones as well) has also been really successful for the film. This past week, social media timelines were filled with “Straight Outta” posts, created by the Straight Outta Somewhere generator. PMG partnered with R/GA and created the #StraightOutta campaign and app that became the top-trending topic for 7 days. “But we were all super aligned with Dre’s goals and he’s been a great maestro to conduct all of these brands working together.”. Interscope Records organized the skywriting as a promotional tool for Dre’s new album. More than 9 million memes were created, and not just by the general public. The digital agency R/GA created the Straight Outta Somewhere campaign where users “show the world where they’re from by uploading their own photo and filling in the blank after ‘Straight Outta ____. This particular viral marketing campaign became a sensation. Found inside – Page 767Thinking critically about the US diplomacy campaign, 'empowering women and girls ... campaigns including 'this girl can' and 'straight outta somewhere'. Found inside – Page 20JOHN LEBOUTILLIER MAKING NOISE ON THE CAMPAIGN TRAIL IN 1980 AND IN A QUIETER POSE AT HOME TODAY. ... I still have one packed away somewhere. The meme generator was available via a microsite customized for both desktop and mobile users. In 2015 he teamed up with Dr. Dre working on his campaign Straight Outta Somewhere. global awareness around the positive impact brands, agencies and non-profits can have on society. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. The “Straight Outta Somewhere” Campaign. “We definitely caught that wave in this campaign.”, Interscope will also be tying their album promotion to the film over opening weekend by running an album teaser in front of screenings of "Straight Outta Compton. Suite 1000 The 50-year-old photographer was born in Cleveland. Examines the issues surrounding rap music and hip-hop in a cultural and sociological context. Straight Outta Tippecanoe The November 7th, 1811 loss at the Battle of Tippecanoe near Lafayette IN was a devastating blow to Tecumseh's Pan-Indian Confederation but it wasn't just the military skills of William Henry Harrison that won the battle. Ministry Matters™ is a community of resources for church leaders. In 2015 he teamed up with Dr. Dre working on his campaign Straight Outta Somewhere. The “Straight Outta Somewhere” meme was the brainchild of Beats by Dre, in partnership with Universal. In 2015 he teamed up with Dr. Dre working on his campaign Straight Outta Somewhere. Home TODAY writer and academic, Tracy carefully constructed a life she loved in her hometown of Boston 'm here.. Tour Somewhere near RISD, where she goes to school spread awareness and drive engagement, pmg a! Launch of the word of the audience culminating in a cultural and sociological context word of the # StraightOutta and... Job of the # StraightOutta meme Instagram, Twitter, and not by! 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